City Swag Store

Welcome to the City Swag Store!

Get your official City of Jacksonville gear and support local initiatives all in one place! Here you'll find exclusive merchandise supporting projects like Mayor Donna Deegan's River City Readers literacy Initiative and the I Dig Jax infrastructure improvements campaign. Locally designed and inspired by Duval, our merch reflects the vibrant community and creativity of Jacksonville. Whether you're a proud Jax resident or a visitor, you'll find something to show your Jacksonville pride while contributing to the growth and development of our city. Every purchase helps strengthen our community. Shop now and represent your city with style!

I Dig Jax

River City Readers

I Dig Jax
Dino T-Shirt
$18

Important Notice: All items available on the City Swag Store are produced by our trusted partners, Zazzle and Sticker Mule, and sold directly to consumers—there is no dead stock. Products from Zazzle include a small 10% markup (e.g. $37 sweatshirt price includes a $4 royalty), and these funds will go to the Public Affairs Office to support marketing efforts for citywide events and initiatives. Items from Sticker Mule are sold at cost, with no additional revenue generated. Ord. 111.105(c)