According to the June STR tourism data report:

• June is now the 32nd straight month of consecutive revenue per available room (RevPAR) growth for our county.
• Both transient and group occupancy and average daily rate (ADR) saw gains over June 2015:
  • Group occupancy was up nearly 10,000 room nights sold. 6.3 percent higher than 2015.
  • Transient room nights were up 12.9 percent with 17,100 room nights sold.
• June occupancy was at 73.6 percent, that is 6.5 percent higher than 2015.
• June hotel room revenue was $34,680,578. That is a 12.1 percent gain over the same month in 2015 and the highest collection ever for a June in Jacksonville.
• Duval County’s performance exceeded the US averages for growth over June 2015. The US average only saw an occupancy growth of 0.3 percent while Duval saw a 6.5 percent growth in June 2016. Duval had a 12.1 percent RevPAR growth, while the US average was only 3.8 percent in June 2016.
• So far in 2016, Duval County is averaging above the growth of the rest of the nation. The US average is just a 0.1 percent growth in Occupancy and a 3.1 percent growth in revenue per available room. Duval stands at 4.4 percent occupancy growth and 11.1 percent in RevPAR growth so far in 2016.

The groups that helped impact occupancy and revenue growth over the 2015 numbers were several religious and fraternal organizations booked by Visit Jacksonville in their convention sales efforts over the last eight years. They include Gospel Rescue Mission, Hebraic Roots Network, Jehovah Witnesses, Special Forces Network and US Green Building Council.
 
Visit Jacksonville’s Destination advertising helped fill the remaining gap during the historically slow summer season. There were print ads running in Food & Wine and Bon Appetit magazines promoting Jacksonville’s food scene. Digital banners ads increased for all three areas of focus: active, culinary and culture. At the same time, there is a summer marketing campaign targeting Tallahassee that includes cable television commercials, digital targeted banner ads, Comcast ad buys, and digital billboards. With the campaign currently wrapping up, Visit Jacksonville has tracked a 42 percent increase over last year’s website traffic from the Tallahassee area.
 
The positive June numbers in Jacksonville continue to trend above the rest of the country, and show just how vital the tourism industry is to Jacksonville’s economic progress and prosperity.

About Visit Jacksonville

Visit Jacksonville is a DMAI accredited Destination Marketing Organization contracted by the Duval County Tourist Development Council (TDC) to champion the growth of business and leisure tourism in Northeast Florida. Along with its nearly 400 tourism partners, Visit Jacksonville supports a vital and growing component of the local economy – generating billions in direct and indirect economic impact annually and supporting thousands of jobs that span every sector of the economy.  For a closer look at all there is to see and do in Jacksonville, go to www.VisitJacksonville.com or contact 800-733-2668. 

About STR

STR and STR Global track supply and demand data for the hotel industry and provide valuable market share analysis for international, regional hotel chains and independent hotels. With more than 50,000 hotels participating in our hotel performance surveys, we are the world’s foremost source of historical hotel performance trends on daily and monthly basis. For more information, go to www.strglobal.com.