According to the publication, which analyzed U.S. Census 2023 American Community Survey data and state-level migrations to arrive at its findings, Jacksonville had a net migration of 5,310 college-educated residents in 2023.

Some of the top reasons college graduates move to a city include the cost of living, tax environment, career opportunities, and cultural amenities – all areas where Jacksonville excels over its peer cities. Prospective residents also look for communities with housing affordability and availability. Jacksonville is seeing housing inventory grow and year-over-year rent prices decrease because of this administration’s focus on affordable housing.

“It’s not a surprise to see that Jacksonville is attracting such a large pool of college graduates,” said Mayor Donna Deegan. “The word is out across the country that we are a fantastic place to live, work and play. This influx of talent will further bolster our local economy’s growing industries, including FinTech, healthcare, banking, manufacturing, and logistics.”