Mayor Deegan and healthcare leaders in City Hall created Get Covered Jax! last fall because they wanted to make the process of enrolling in a private healthcare plan as simple – and as painless – as possible.

The campaign was a tremendous success in its first year. The number of uninsured citizens in Duval County was reduced by 34 percent.

“One of the top priorities of my administration is building a healthier city and making sure every resident has access to quality health care,” said Jacksonville Mayor Donna Deegan. “And thanks to Get Covered Jax, thousands of Jacksonville families now have coverage that provides peace of mind, preventive care, and protection from life-altering medical debt. I hope that this year’s campaign encourages even more individuals to enroll in a plan.”

Approximately 86,274 adults between the ages of 19-65 – roughly 14.2 percent of that population – are currently uninsured in Duval County. And, from November 1, 2024, to January 15, 2025, eligible individuals can enroll in a private healthcare plan through the Florida Health Insurance Marketplace.

The campaign seeks to educate citizens about the benefits of having health insurance, eligibility, coverage options available, and best practices for navigating the Marketplace. It also provides resources to help consumers through the process.

“It is important for people to be aware that there are affordable or even no cost options for all eligible individuals, regardless of their income level,” said Dr. Sunil Joshi, Chief Health Officer for the City of Jacksonville. “Folks can no longer be denied coverage simply due to pre-existing conditions. Insured individuals have more access to primary preventive care compared to those who are uninsured. With Get Covered Jax, we are making the enrollment process less confusing while promoting the benefits of Market Place health insurance."

The administration is working with faith-based leaders, community healthcare providers, and local media outlets to promote the campaign and reach as many individuals as possible.

To that end, the City will host a phone bank in partnership with WJXT-TV from 12-7pm on November 12 to answer any questions citizens might have about the enrollment process.

To learn more or download media and community assets, visit: getcoveredjax.com or jacksonville.gov/getcoveredjax.