Dr. Bernice A. King, the youngest daughter of Dr. Martin Luther King, Jr. was the guest of honor at Friday’s 25th annual Martin Luther King, Jr. Breakfast.

Dr. King spoke to a sellout audience at the Prime F. Osborn III Convention Center about the need for education and a better sense of personal responsibility.

Mayor Brown also stressed education while encouraging participants to volunteer for Mayor’s Mentors, a program he unveiled in December to pair highly qualified, dedicated adults with Jacksonville’s young people.

The mayor said Dr. Martin Luther King, Jr. built a legacy that has the power to inspire everyone to encourage younger generations to overcome challenges and do their best in school and in life.

Robert E. Lee High School one of several schools to improve

Mayor Alvin Brown paid a visit to Robert E. Lee High School Wednesday to congratulate students, faculty and staff on their success boosting school performance.

The school has improved from a D rating to a B rating. Principal Dr. Denise Hall led the mayor on a tour so that he could encourage students to continue working for good grades. A highlight of the tour, the mayor was shown the school’s robotics program. B.A.E. Systems donated $5,000 to help run the program.

“This is about taxpayers and our future as a city,” said the mayor. “By streamlining city government, we are building a more sturdy foundation for Jacksonville to target economic development and take this city to the next level.”

What passed Tuesday marked phase one of the reform plan. In the second phase, the mayor will work closely with department heads to examine the new structure of government for maximum savings and efficiency measures.

Decision Comes Less than a Week After Brown Meets with Transportation Secretary

Less than a week after he met with U.S. Transportation Secretary Ray LaHood to advocate for the project, Mayor Alvin Brown tonight applauded the federal government’s decision to provide a $10 million grant to JAXPORT.

The Transportation Investment Generating Economic Recovery (TIGER) grant will supply $10 million to help build an intermodal container transfer facility. This enables freight-loading directly between rail and ships, a development that will help curb truck traffic on Heckscher Drive while increasing efficiency at Jacksonville’s waterfront

Florida Animal Control Association also recognized ACPS volunteer as top in state

The Florida Animal Control Association, the professional association of animal care and control personnel in Florida, named the City of Jacksonville’s Animal Care & Protective Services division as the Outstanding Animal Control Agency of the Year for Florida. ACPS was recognized out of more than 130 agencies as a statewide leader in animal programs and services.

Mayor Calls On Citizens to Give One Hour a Week to Mentor Jacksonville Students

Jacksonville Mayor Alvin Brown announced today the launch of the Mayor’s Mentors, a public-private partnership to train and place 500 new school-based mentors with Duval County Public School students by April 1 at no cost to taxpayers. The Mayor’s goal is to recruit, train and match mentors with Duval County Public School students to increase on-time, next grade promotion and graduation rates. For more information on becoming a Mayor’s Mentor, the public may call United Way’s 2-1-1 or visit www.coj.net/mayorsmentors.

“As mayor, I take seriously my duty to support the Jaguars,” said Brown in his letter. “The City of Jacksonville and the Jacksonville Jaguars have long been partners in making this a great NFL city. I look forward to continuing that partnership with you as the new team owner.”

The City of Jacksonville’s Adult Services Division, in partnership with Mission Harvest America, Inc., is sending care packages to troops in Afghanistan during the holidays.

Seniors from 19 senior centers have collected toiletries, snacks, phone calling cards, batteries, pens, stationery, crossword puzzles, books, sports and entertainment games, greeting cards and other miscellaneous items in appreciation of our military overseas. Collectively, more than 300 care packages will be distributed to soldiers by Christmas.

Mayor Alvin Brown unveiled his reform plan for City Council’s review on Tuesday. The reform plan is an effort to streamline operations to deliver city services in the most efficient, effective manner possible.

The reform plan promotes economic development and quality of life by concentrating on cost-reductions and public-private partnerships that will boost value for taxpayers.

Recognized as a Top Affiliate and for Cigarette Litter Prevention Program

For the second consecutive year, the City of Jacksonville and the Keep Jacksonville Beautiful Commission have been recognized nationally by Keep America Beautiful in two award categories. This year, KJB earned a distinguished service citation in the Affiliate Award category and second place for its Cigarette Litter Prevention Program. This recognition builds on KJB’s first-place wins in the same categories in 2010. KAB will present the awards to KJB at the 58th Annual National Conference at the end of November. The conference will be in New Orleans and affiliates nationwide will attend.

 It was a great day for football in Jacksonville as the Florida Gators and Georgia Bulldogs squared off in the 89th annual Florida vs. Georgia Football Classic.

The event packed EverBank field with 82,000 fans as a total of 200,000 fans flocked to the downtown area.

Jacksonville has been neutral ground for this premier college football rivalry since 1933.

Click here for some game day images of Mayor Alvin Brown.